Magento, an Open Source e-Commerce Platform
Magento is the most popular open-source e-commerce platform for developers and businesses. According to Alexa study, 20% of all e-commerce websites use Magento.
Magento uses the PHP programming language, MariaDB or MySQL relational database management system, and some elements of Zend Framework. It employs model-view-controller architecture and the conventions of object-oriented programming.
Being an advanced e-commerce solution, Magento requires developer implementation and features flexibility, full customization, and the possibility to scale the software as the business grows. The platform is optimized to work with high traffic, thousands of products, and a big number of sales. All these features make Magento a good choice for mid-sized to large businesses that have resources to best implement advanced technology.
The key features of Magento are:
- API for web services
- Inventory management
- 5,000+ extensions available
- Built-in SEO features
- Built-in multilingual support
- Marketing promotions and tools
- Order management
- Multiple payment gateway options
- Site management features
- Optimized for mobile and tablets
- Customer Service
- Multiple websites
- Analytics and reporting
Magento offers two different platforms:
- Magento Open Source (the former ‘Magento Community Edition’) which is free.
- Magento Commerce which is available as On-Premises version or as a platform as a service. The both versions are not free.
Magento Open Source comes with basic pages for an online store and essential features such as tools to manage orders, customers, and products, a report view, and marketing tools to send newsletters and emails. To install additional features, users have to turn to Magento Marketplace where they can find free and paid themes, extensions, and tools for customer support, reporting and analytics, payment and security, marketing, SEO optimization, and more.