WooCommerce - an Open Source e-Commerce Plugin

WooCommerce is a free open source e-Commerce plugin for WordPress. WooCommerce was launched in 2011 and quickly became popular due to its ability to be easily installed and customized. At the moment of developing, the plugin has been installed by more than 3 million active users. Currently, WooCommerce empowers over 30% of all online stores what makes WooCommerce the most popular e-Commerce platform than any other.


As WooCommerce is a plugin for WordPress, users have to install WordPress on their server before setting up WooCommerce. WooCommerce has a complete set of all necessary features that allow users to launch an online store, add the products, process orders, set up payment processing, enabling their customers to buy whatever the store owners have in their product range. WooCommerce also enables store owners to implement on-page marketing and conversion strategies.


The key features of WooCommerce are the following:

  • countless themes that require basic coding knowledge to customize
  • sell any products: physical, digital, affiliate
  • multiple payment gateways
  • tax option and automatic tax calculations
  • geo-location
  • flexible shipping settings
  • full data control for users
  • stock levels control
  • secure, audited code


WooCommerce is free to download and has a modern and intuitive interface. Its installation and customization doesn’t require any programming or domain knowledge. The plugin has basic functionality but there are over 400 official extensions that can be purchased with prices ranging from $29 to $200. WooCommerce is a good choice for small-sized retailers who want to open a small online store and run it quickly and at low cost.